MARKETING EXCELLENCE & Creative Innovation
The 2021 award was given in the “Innovation in Travel Marketing” category for City Visitor’s creative distribution strategy during the COVID-19 pandemic. “Due to restrictions caused by Covid, we were faced with many of our hotel partners allowing no in-room materials, including their own,” said John Brachna, President. To solve that problem, we:
developed and implemented a successful QR code distribution strategy that allows visitors to access the City Visitor publication digitally via mobile devices.
During the 2021 NFL Draft in Cleveland, ambassadors at Cleveland Hopkins International Airport passed out the 4x6 QR cards to arriving visitors in the baggage claim area.
During the 2021 NFL Draft in Cleveland, ambassadors at Cleveland Hopkins International Airport passed out the 4x6 QR cards to arriving visitors in the baggage claim area.
During the 2021 NFL Draft in Cleveland, ambassadors at Cleveland Hopkins International Airport passed out the 4x6 QR cards to arriving visitors in the baggage claim area.
